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Content marketing is essentially the marketing strategy that involves the creation and distribution of digital marketing collateral or content to serve the purpose of increasing online presence, search engine ranking, and audience engagement for your brand.
Modern-day businesses love using content marketing since it is an effective data-driven marketing strategy to nurture leads and generate sales. So, should you also invest in content marketing for your business? we firmly believe that you should. Let’s find out why.
Content marketing is important in today’s competitive environment because it gives your brand and opportunity to connect with your audience and answer their questions across all major online platforms. It is a perfect marketing strategy if you are looking to build trust with your target audience. Let’s talk about some of the most important benefits of running content marketing for your brand.
Who doesn’t want to consume quality content on the internet? High-quality content filled with relatable information is an important asset to your brand. If you can create a positive experience for your visitors, they will not think twice before coming back for more content. In other words, you are going to significantly increase the audience retention on your website as well as social media channels. This is a great opportunity for you to reinforce a positive brand impression on the internet.
Content marketing will allow you to target your audience on social media channels. There are many tactics you can apply to create content that not only helps you increase your social media followers, but also create your own social media trends. Quality content on social media is a huge driver for social media traction.
If you want your business to develop a meaningful relationship with your target audience, creating content that directly answers their questions will go a long way. One of the most compelling reasons why content marketing helps you establish trust with the audiences that you are not charging anything in return for the information you provide them. The idea of content marketing is to put out enough free content that allows the audience to know about your brand and get mesmerized by your products and services. However, this will only happen if your content is rich in valuable information.
Content marketing can also generate leads for your business. You can do that by creating content that makes your target audience highly interested in your proposition. The more your target audience reviews and consumes your content, the further they get into your sales funnel. Meaning, their probability of becoming a paying customer increases once the land into your sales funnels through content marketing. Trust plays a huge role in generating leads through content marketing. And so do calls to action. We will talk about this as well. So stay with us to the very end.
One of the most exciting results of a highly optimized content marketing strategy is influencing conversions. The best part of producing high-quality compelling content is that it helps you persuade your target audience to eventually purchase your products and services. Content marketing gives your target audience an opportunity to understand your brand and make a purchase only when they are satisfied with the information. In other words, you are empowering your target audience to make an educated purchasing decision.
Search Engine Optimisation is a huge part of any content marketing strategy. If you gear your marketing strategy for consistency and high quality, you will be doing a huge favor for your Search Engine Optimisation efforts. When you include Search Engine Optimisation in any content marketing strategy, you will automatically produce content that will help you rank higher in search engines.
If you focus your content marketing strategy towards creating exceptionally good and high-quality content, it will significantly improve your online authority. This is because your audience will not forget the quality of content they consume on the internet. The more your content is consumed and shared online, the more will be the chances of your website getting a higher rank on search engines. Also, it is much easier for your audience to trust a brand if they consider it an industry expert.
The very first thing that we do for our clients when they come to us for a content marketing campaign is that we create their search-optimized blog. Of course, we do that when they have an existing website. Otherwise, we build their business website and then create an official blog on it. Blogs are top of the funnel content that will help you drive organic web traffic to your business website.
eBooks and white papers are mid-funnel content that is helpful for your potential customers that are looking for in-depth information about your products and services. Such content is often used to make the audience submit their information in return for the information. In other words, these can be crucial to your lead generation campaigns as you can use them as gated content. You can even rank your eBooks and white papers by writing blog posts around them, helping you gain more organic traffic and leads.
In a world of constant stimulation, infographics and other visual content can bolster your content marketing strategy. This is because visual content is much more appealing and effective than written content. One of the best forms of visual content is infographics. It is easier for the audience to process complex data and make their own judgments. When designed effectively, infographics can help you improve your sales process as the content can be shared across all online platforms.
Video is the most consumed content online. When it comes to the United States, you will find adults spending nearly 6 hours every day consuming their favorite video content. This is because video as a form of content is highly engaging and entertaining. It has the capacity to attract your target audience and make them more aware of your brand. B2B marketers have been reporting an average ROI of 73% through their video content marketing strategy. This is also because of the fact that major search engines are including video content on their search results. Today, you don’t necessarily need to put money behind your video content. There are platforms that will help you achieve organic traffic just by publishing high quality, informative, and entertaining content.
Case studies make a perfect mid-funnel content which can further propel your readers into your sales funnel. The content gives your audience great insights into how your products and services have been helping your clients solve their problems. Therefore, the content will encourage the reader to take further action as they will have a preview of how your solutions will benefit them.
The website copy is a reflection of your brand personality. It is also safe to say that the content on your website is a highly effective marketing tool. You can shape the content to support your business goals as well as give an opportunity to your potential customers to learn about your offerings and eventually make highly informed purchasing decisions. You will be spending a lot of your time developing landing pages dedicated to certain products and services. These landing pages have content that is targeted to convert your leads. The quality and relevance of the content on your website matters because it will affect your search engine rankings. In other words, it will affect your audience’s ability to find you online.
It’s quite fascinating to see email marketing still lingering around and proving to be highly effective for brands across various verticals. It is definitely one of the most used marketing channels as it gives you the opportunity to directly connect with your customers. However, there are many things that have changed in email marketing. Today, brands do not shy away from using visual elements and personalization to make their email copy more relevant and attractive. Not just that, today we can even automate email marketing using intelligent software that will also help you produce high quality written and visual content.
You can target so many social media channels today. You have Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and so many more platforms that you can start creating content for and generate leads as well as solid traffic for your website. However, one of the most challenging parts of content marketing on social media will be choosing the right social media channels. Your brand does not need to have a presence on each and every social media channel you should figure out where your target audience spends the most of the time and only then should you design your content marketing strategy. Also, social media marketing and content marketing go hand in hand.
The very first step of any content marketing campaign is planning. We spend a significant amount of time with you to understand your brand and what you expect out of content marketing. We need to know your marketing goals as the content marketing campaign we create has to align with them. We will develop an overarching plan that will help you achieve your set marketing goals.
The next phase of our content marketing process is content creation. In this, figure out the different types of content we can produce for your brand and the channels we will use to publish them online. We create separate workflows for each of our clients so that the content creation process functions efficiently. We always try to create as much content as we can to get a head start on your content marketing calendar.
This is the phase in which we start putting out content on the channels we have defined in the earlier steps. It is very important to publish content in a way that is native to the platforms we have chosen. Therefore, we have established a team to take care of the publishing part of content marketing. They perfectly optimize the content to ensure it helps you get maximum exposure on the said platforms.
This part of the content marketing campaign will involve the distribution and promotion of the content that we have published on the designated online platforms. We will focus on the cross-platform distribution of content to test the effectiveness of the content on different platforms. We will also promote each piece of content on websites that have high domain authority and relevant audience.
No content marketing campaign is complete without performance tracking and analysis. You always want to perform better for your brand. That will only happen when we track and optimize your content marketing campaign on a regular basis. We have a team dedicated to analyze performance and extract insights to further refine our content marketing strategy.
