Search Engine Optimization Strategy That Brings Results!
What is Search Engine Optimization?
Search Engine Optimization is a process that continuously strives to improve the search engine rankings of your business website. It is the art and science of getting your website to rank higher on major search engines like Google. It involves optimizing different aspects of your site to make them completely tuned for better user experience as well as search engine indexing.
The three core metrics that we consider while evaluating your site’s ability to rank on a search engine are the number of backlinks it generates, the quality and quantity of content on your site, and its overall page structure. We optimize these core elements to make sure they comply with the latest search engine algorithms and boost the overall performance of your business website.
How do Search Engines Work?
The basic function of search engines is to get full information from its database using algorithms designed to return accurate results for a given query. If we take Google as an example, we are looking at a database that consists of trillions of web pages and algorithms that take hundreds of ranking signals into consideration.
It is quite easy to understand how search engines work. Here’s the complete process:
- Creating a list of known URLs that are passed on to the scheduler
- The scheduler decides when the list has to be crawled
- The pages that are crawled are stored in the parser from where the information is extracted.
- The URL is finally indexed.
When it comes to Search Engine Optimization, one has to have a deep understanding of how different search engine algorithms work together to provide the users with accurate information.
Search engine algorithms are mainly designed to rank the best answer whenever an online user performs a search. These search engine algorithms are updated regularly, which makes Search Engine Optimisation a continuous process.
Here were some of the search engine algorithms that we optimize your website for:
- Intrusive Interstitials Update
- EMD (Exact Match Domain)
- Page Layout Algorithm
The reason why Search Engine Optimization is so effective is that you have access to the most important factors that search engines rank your website. Although nobody knows what all the factors Google uses to rank websites, we do know the ones that make the most impact.
There is a reason why keywords are so important in Search Engine Optimization. Since Google will always produce results that are relevant to the search query, the single most important way it figures out whether or not a website is relevant to the search query is by matching the keywords on the page with that of the search query.
You must understand the intent behind a user entering a search query. People perform Google searches for a reason. And if you can figure out the reason, it will become much easier for you to optimize your website. Here are some of the factors that are crucial in optimizing your website for search intent.
- Content style
- Content type
- Content format
- Content angle
Google will always try providing you with super fresh information. The freshness of results matters because there are many queries made on topics that aren’t necessarily looking for ‘quality content’. The user might simply be looking for the latest information.
Google will always rank high-quality content over lower-quality content. To do that effectively, Google uses factors like expertise, authoritativeness, and trust. A lot of the content is segregated based on the backlinks your website has. If your website earns backlinks from sites that have high relevance and authority, Google will give importance to the content you publish on your website.
Since Google wants to provide the best user experience, it gives factors like page speed and mobile-friendliness great attention. It not only wants to return results that are relevant to its users but also wants the content to be accessible and easy to consume.
The information you put on your website should be personalized for the target audience. You should take factors like location, purchasing behavior, language, and other factors you can use to personalize the content on your site. One of the best ways to personalize the content is by specifying your target audience.
Other important factors that will significantly affect your search engine ranking are:
- Site security
- Page load speed
- User engagement
- Keyword research
- Content optimization
- Business listings
What Are The Benefits of Search Engine Optimization?
Why should you invest in Search Engine Optimization in the first place? There are so many benefits of SEO for your business. Let’s explore them, shall we?
Ensures better user experience
Search Engine Optimization improves the user experience on your website by providing the audience with the most relevant content that can be in the form of text or graphics. Not just that, it also makes it easier for them to navigate through the web pages. Creating a better user experience (UX) eventually results in increased click-through and conversion rates.
Becomes a primary source of leads
SEO is one of the better strategies you can use to successfully generate leads for your business. If you have been executing a Search Engine Optimization campaign and still do not get leads from your tactics, you must invest in an SEO audit.
Returns high conversion rate
Search Engine Optimization allows you to close almost 15% of your SEO leads. This is mostly because SEO is an inbound marketing strategy and you don’t have to sell your services to your target audience. Your ability to convert customers through SEO will depend upon the quality of content you produce and the overall value you provide your target audience.
Promote better cost management
Inbound marketing strategies can help you lower the cost of lead generation by a staggering 61% when compared to outbound leads. You will be focusing on organic activities like blog management, social media management, referrals management, and couple them with Search Engine Optimization.
Improves footfall at a physical store
If you are managing a brick and mortar store, then the very first function would be increasing the average daily foot traffic. Search Engine Optimization allows you to provide your local audience with content that helps them assess your expertise. Since most local customers will start with a Google search, executing effective Search Engine Optimization strategies will improve the chances of local users visiting your physical store.
Effectively builds brand credibility
The best way to attain dominance is by establishing that your brand is one of the top players in the industry. Search Engine Optimization will ensure that the content you publish makes your customers think that you are popular and have all the right tools to help them solve their problems.
Helps establish brand awareness
Brand awareness is crucial if you are looking to make your target market well acquainted with your product and services. It is a key step in promoting a product and Search Engine Optimization helps you achieve exposure in the market by making your brand easily accessible through regular and organic search.
Makes website mobile friendly
Google has been pushing towards creating a mobile-first ecosystem to ensure website owners optimize for mobile devices. This also helps improve the user experience since more than 50% of the Google searches are made on a mobile device. Mobile-friendliness has a huge impact on the search ranking of a website.
A long term marketing strategy
Search Engine Optimization is a long-term marketing strategy that might take time to rank your website on the search engine. However, once you are ranked, pulling you down will take a lot of time. In other words, Search Engine Optimization is the best way to ensure optimal ranking for your business website.
Helps you get ahead of the competition
SEO includes an extensive market and competitor analysis which will help you design strategies that get you ahead of the competition. It also allows you to execute strategies that will take the modern trends into account.
Our Search Engine Optimization Services
We are a full-service digital marketing company that can help your business get more visibility in search through customized and proven Search Engine Optimization techniques. Here are some of the Search Engine Optimization services we provide our customers:
Keyword research and strategy
This is a crucial part of the strategy that will involve discovery and analysis of the keywords your website should be optimized for. We make sure that our SEO professionals understand what your business does and what approach should we take to come up with a list of highly relevant target keywords. We create your keyword wish list making sure it covers all the services and products you need to showcase and also the competitive landscape of your particular niche.
We have an excellent team of content writers that will produce SEO friendly content for your website. We will fix the content on your site that is present on the different service and product pages and only then will we begin creating share-worthy blog posts and articles for your business.
Simultaneously, we will focus on improving your search engine ranking by working on your website’s backend. In this process, we will give extra attention to improving the page speed and different errors search engines encounter while crawling your website. Eventually, it will become easier for search engine crawlers to index your website and this will improve your search engine rankings as well.
As we mentioned earlier, the quantity and quality of backlinks you earn for your website will have a significant effect on your search engine rankings. We help you build backlinks for your site as we have great connections with high quality and relevant website owners.
Steps to Create a High-Quality SEO Strategy
The very first step is to discover the possibilities of improving your website in terms of performance and online presence. We will figure out where exactly your website stands in the present competitive landscape.
Once we get to know enough about your business, we will begin analyzing your market and your competitors to come up with ideas that will propel your business website to organic success.
Next, we will discuss the different ideas we have to improve your site’s search engine ranking with you and once we have the green light, we will begin strategizing to prepare your Search Engine Optimization campaigns.
Once we have all the different moving parts of our Search Engine Optimisation strategy in place, our team members will begin working on your website. We will be working on your website backend, content, online presence, and backlinking to simultaneously improve the quality of your website.
No marketing strategy will ever improve your website’s performance if there is no scope for measurement and optimization. We have a great team of SEO professionals that are excellent when it comes to analyzing and measuring the impact of our campaigns. Once we have the performance data, we will begin optimizing your search engine strategies to make them even more functional.
Reporting is a crucial part of any marketing strategy as it allows tracking the overall performance of marketing campaigns. We create and share monthly reports with our clients to make sure they are on the same page when it comes to figuring out the impacts of our Search Engine Optimisation strategies.