SEO (Search Engine Optimization)

Search Engine Optimisation is a process that continuously strives to improve the search engine rankings of your business website. It is the art and science of getting your website to rank higher on major search engines like Google. It involves optimizing different aspects of your site to make them completely tuned for better user experience as well as search engine indexing.

The three core metrics that we consider while evaluating your site’s ability to rank on a search engine are the number of backlinks it generates, the quality and quantity of content on your site, and its overall page structure. We optimize these core elements to make sure they comply with the latest search engine algorithms and boost the overall performance of your business website.

SEM (Search Engine Marketing)

Did you know that almost 2 million searches are performed every second on Google? The reason why we shared this fact with you is that most of the search result pages for these searches include Google ads. In other words, investing in Google ads is a highly profitable decision for your business.

While you can always rank your business website on Google through Search Engine Optimisation, investing in Google paid advertisements can help you achieve your set marketing goals in an instant. Google ads, earlier known as Google AdWords, is a paid advertising platform by Google where you can advertise your product and services through the Display Network and Google AdSense program.

SMM (Social Media Marketing)

Social media marketing is the use of various social media platforms to bring your brand closer to your target audience, improve brand awareness, generate leads, and drive a solid stream of traffic to your business website. A huge part of social media marketing is content creation and distribution, social media advertising, and analysis.

The major social media platforms we have today are Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube, TikTok, and Pinterest.

Meridian Social is ready to take your social media journey to the next level with a proven strategy that works.

Website Development

A website is the face of your company and the most effective way to convert a client. Without a well-designed website, you can’t start an effective digital marketing campaign. Meridian Social offers website development services for all types of businesses – B2B, B2C, B2B2C, SaaS, and E-Commerce. We are versed in HTML, PHP, Bootstrap, Magento, WordPress, Shopify, and BigCommerce.

Website design and development is the process of building a website from scratch and maintaining it to ensure it’s functional over a long period. However, website design and development can be broken down into two different processes.

Let’s find out why you, a business owner, should care about the design of your website.