How strong do you think your brand is? This is the first question we ask all our clients that are looking for a successful branding strategy. After all, we have to start with the fundamentals and ensure we build a strategy with a strong foundation. This is important because branding essentially involves playing with how your customers, competition, and community looks at your business. Let’s learn more about branding and how we help companies build better brands, shall we?

What is Branding and Branding Strategy?

The idea behind branding is simple — you have to come up with a distinctive logo and style that has a high recall value. Without a unique logo and personality, which is the face of your company, it’s very difficult for a brand to break through the clutter and overcome the fierce competition.

Branding is essentially a market practice most businesses tend to employ in the quest to make their products, services, and events easily identifiable. Regardless of the niche you are in, your business will have to face cut-throat competition, which makes branding and standing out a huge necessity.

With a branding strategy, you will have a complete step-by-step guide as to how to approach branding and make exceptional impressions in the potential customers’ minds. Developing a branding strategy is the perfect way to go about improving all the assets and aspects of your business and making them work together to achieve the set business goals.


Should You Care About Branding?

Yes, you should care about branding. After all, it is your opportunity to showcase what your company is made of. Branding helps companies cut all the fluff and figure out the “why” of their business. This is important because modern-day customers aren’t only concerned about the price and quality of the products you will put on the shelf. They also go a mile further to see if the products they are buying have a high emotional value.

Your logo design and branding strategy should give your target audience reasons to care about your brand and what you have to offer. This will give them the opportunity to become a part of something bigger than themselves. Therefore, come up with a brand strategy that not only reflects your brand personality but also projects an emotional picture for your target consumers to relate with.


Benefits of Investing in Branding

Branding gives your small business the face it needs to excel. The logo and other brand identities help your target audience remember you for a long time. Not just that, creating a brand helps you communicate what values your small business stands for.

Putting a name and a face on your small business will automatically start generating more trust in the customers. This is because trusting a personality is easier. You can give a polished and legitimate look to your business and make it more trustable.

Most small businesses lack communication with their existing and previous customers. When you have a brand, your small business will have the opportunity to strike up a conversation with the customers and provide them with the support they need.

Your employees working together is crucial to your business’s success. When you create a brand, you also create a long-term vision and short-term goals. The vision you have for the brand works like magic when it comes to inspiring the employees to come together and achieve short-term goals.

The moment you turn your small business into a brand, your services, and products will be valued more. This is because with the brand comes the feeling of being unified and consistent. The brand and its vision go hand-in-hand. It is because of the face you put on the small business that you will start getting more word-of-mouth referrals as well.


Characteristics of a Perfect Branding and Logo Strategy

Why would you want your brand to be simple? Well, we mentioned how branding plays a huge role in making it easier for people to recall your product. The primary reason behind building a simple but unique brand is to improve its recall value and make the brand more eye-catching and memorable. When you focus on simplicity, you automatically look to declutter the design.

The best thing about adding shapes to your branding is that there are so many options available. You can choose from different shapes and give them your own touch. So, what are the different shapes available for a logo? We suggest you choose from edged logos, circular-shaped logos, and designs that are triangular in shape. But, why different shapes? Well, each shape has a story to tell —

  • Edged shape: stability, firmness, strength, and uprightness
  • Circular shape: community, relationship, continuity, and endurance
  • Triangular: continuity, cycle, power, and logic


Adding colors to the logo and preparing the brand guidelines is one of the most exciting parts of the branding process. However, coloring the logo is an intricate process and should be dealt with with utmost care and patience. Your choice of color will have a major impact on the visual message the logo projects. After all, different colors have different meanings —

  • Red: passion, energy, or aggression
  • Black: presence, authority, or elegance
  • Blue: reliability, professionalism, identity, or tech
  • Green: serenity, health, nature, or wealth

Which typeface do you think suits your branding? The use of special typography helps give your logo design a certain direction. Besides that, typography will give your brand a voice and personality, which plays a significant role in influencing the audience. The idea is to use typography to improve the logo’s readability and add more voice, appeal, and vigor.

How you use space in your branding can have a huge impact on its effectiveness. We are talking about the space in and around the logo. This blank or negative space, when used properly, can help your logo design come into existence. The background space should be considered in the quest of giving clarity to the logo.

It doesn’t matter if your business is big or small, you need to have a solid branding strategy developed today. More importantly, you must hire the best logo designer that your budget allows if you want to achieve exactly what we have mentioned here. So, what are you waiting for? Contact us today and get your branding strategy straight!