Social media marketing is the use of various social media platforms to bring your brand closer to your target audience, improve brand awareness, generate leads, and drive a solid stream of traffic to your business website. A huge part of social media marketing is content creation and distribution, social media advertising, and analysis.
The major social media platforms we have today are Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube, TikTok, and Pinterest. Although these social media platforms have a huge user base, it is not necessary to advertise or market your brand on each of them.
There are five core pillars of any social media marketing strategy are Strategy, Planning and Publishing, Listening and Engagement, Analytics and Reporting, and Advertising.