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Social media marketing is the use of various social media platforms to bring your brand closer to your target audience, improve brand awareness, generate leads, and drive a solid stream of traffic to your business website. A huge part of social media marketing is content creation and distribution, social media advertising, and analysis.
The major social media platforms we have today are Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube, TikTok, and Pinterest. Although these social media platforms have a huge user base, it is not necessary to advertise or market your brand on each of them.
There are five core pillars of any social media marketing strategy are:
We’ll talk about the social media platforms and how we implement the core pillars of social media marketing in our process later on this page. So stay with us to the very end.
Social media is definitely one of the best mediums to boost your business’s visibility. Implementing a well-drafted social media strategy will significantly improve your brand recognition as it will effectively engage your Focus Group on the social media channels of your choice. You first have to create your social media profiles and then begin publishing high-quality content that is relevant to your target audience. It will be a perfect start if you are looking to interact with your audience. The content will go on to help you increase brand awareness and build your brand reputation. Since each of your posts will be introduced to a wider network of individuals, your brand will be subject to the benefits of the ripple effect on social media. Meaning, more and more people will start to know about your business and the solutions you are offering.
There is absolutely no limit to the traffic you can drive from social media to your business website. While the people that already know about your products and services Google search for your website on search engines, without investing in any kind of social media marketing only and you offer with just those people. This is counterproductive because you want your marketing strategy to allow more and more unique potential customers to search for your business. You want to step outside of your loyal customer circle and boost your inbound traffic. Social media marketing can help you do that as you get to reach people coming from different backgrounds and showcasing different customer behavior.
Google factors in social media signals when determining the search engine ranking for your business website. In other words, it is looking at the engagement rate, level of activity, and the freshness of content and business information across all your social media profiles. Search Engine Optimization is important for you to ensure the highest ranking for your business website. Although social media doesn’t directly impact the search engine rankings, it definitely gives you the best chance of ranking better. One should focus on creating blogs, case studies, infographics, and share them on their social media profile to make it more appealing to their audience. High-quality content always stands out and helps amass a high number of likes and shares.
Social media marketing makes sure that you are active on your social media pages. This is crucial if you are looking to use the platforms for networking and communication. Customers always appreciate it if you are available to help them solve their problems with your products and services on social media. This is because social media is the most accessible platform on the internet and makes it convenient for customers to try to connect with their favorite brands.
While social media marketing will help you create your own voice and humanize your brand, will also give you a chance to use it as a customer support platform. In other words, you are going to provide better customer satisfaction to your audience. Being attentive to the needs and wants of your target audience will only result in more sales and conversions.
Since the competition across verticals is getting more and more fierce, you just cannot afford to lose customers. Therefore, you will have to design your social media marketing strategies in a way that makes your customers loyal to your brand. Meaning, you have to stay connected with them even when they have converted for your brand. And social media marketing helps you achieve that. Treating your social media platforms as a service channel will highly improve your communication with your target audience. Couple that with the high-quality content you are publishing across all channels and you will have a powerful marketing tool in your hand.
Establishing brand authority is essential if you’re looking to gain a larger share in the market. Customers are getting smarter each day as they now look for many factors before making a purchasing decision. The most common of them is the brand credibility. What if the product they bought stopped functioning? Will the brand get in touch with them? What do other customers have to say about the brand? They will always look at how often you reply to the comments and reviews of your customers. The more you post and engage with your social media audience, the more your potential customers will be impressed. They will believe in your brand’s credibility and will not think twice before purchasing your products. The more you focus on establishing a brand authority, the faster you will get in a position where your customer reviews will be enough to bring the sales.
Social media marketing is a cost-effective advertising strategy. This is because signing up and creating your profile on different social media platforms is absolutely free of cost. You can publish content without paying any fee unless you want to advertise on your targeted platforms. This gives you an opportunity to achieve a greater return on investment and a bigger profit. You can even increase your marketing budget for social media marketing if you start getting high returns. The major expenses in social media marketing are content creation and social media management.
To optimize any marketing strategy, you will need to have access to marketplace insights. Social media management will help you gain audience insights across all social media platforms just by giving you the opportunity to interact with your customers. The more content you publish and the audience you reach, the more you will get to know the interest and opinions of your target audience. You will definitely have an upper hand over brands that do not have a social media presence. In other words, you can use social media marketing and the different social media platforms as a complementary research tool.
Lastly, social media marketing is a sure shot way to make your brand a thought leader. If you stay consistent with your approach and do your best to produce high-quality content while managing the different aspects of social media marketing, your journey to the top will be quick. You will successfully establish yourself as an expert and make more and more people follow you online. Make sure you stay communicative and promote your products and services like you mean business. Your listening skills will definitely be tested when you are marketing on social media.
We always start planning your social media marketing strategy by creating practical marketing goals. This is only possible when you and our expert social media marketing team (us) sit together to discuss the scope of work and what all things you want out of our social media marketing strategy. It is very important for both of us to be on the same page so that our workflow stays efficient as usual. Here are some of the social media marketing goals you can have for your brand:
This step is important so that we don’t end up chasing a vague goal. Having the right goals in mind keeps our social media marketing strategies focussed.
To find your target audience we will research for your ideal customers and would want to have feedback from your current customers. While we will get access to these insights once we start marketing on social media platforms, it is always great to have access to your customer insights before we draft our plans. We would do our research to figure out the demographic we have to target through our marketing strategies. Knowing the target audience is also important because it allows you to select the right social media networks as well.
Engagement is a highly useful metric that can help you determine whether or not a certain piece of content or the overall marketing strategy is performing as you expected. Rate of engagement is the reflection of what your target audience thinks of your brand. The insights will help you curate your content and publish only the content that triggers your audience to engage. We will do your due diligence to figure out where your brand stands at the moment with respect to the engagement rate on social media and other channels.
If you want to win on social media, you will have to go after your competitors. We make sure every piece of content and the overall social media marketing strategy is designed to be better than your competition. Our social media experts are excellent when it comes to deciphering what strategies your competition is using at the moment. We reverse engineer and elevate their existing strategies to take your brand ahead of the competition.
Once we have all the information regarding your brand, your audience, and competition, we begin drafting a social media marketing strategy. We will plan out the social media calendar and how we will fill it with the right kind of content. It is important to stick to the schedule to get a better grip over the results. We have a highly creative graphics team that can generate high-quality content on the regular. We also use highly effective social media marketing tools to stay on top of social media trends and updates. These tools will definitely help your brand perform better on different social media platforms.
Once we have created and published the content on social media, we will begin promoting the content on various groups and networks. We also implement cross-promotion to find out how the content will perform on other platforms. It gives us an opportunity to optimize our marketing strategies and further improve their performance.
