—Services / Google Ads
Drive more estimate requests, booked consultations and qualified leads with Google Ads campaigns built specifically for home improvement businesses.
We build high-converting Google Ads strategies for contractors, outdoor living brands and home improvement companies selling high-ticket services — rollshutters, pergolas, retractable screens, awnings, hurricane shutters, patio covers and custom outdoor structures. PPC engineered for measurable revenue, not vanity clicks.
Search Ads
Local Service Ads
Retargeting
YouTube Ads
Landing Pages
—Why It Works
Unlike display or social, search advertising captures homeowners at the exact moment of intent. That makes PPC the fastest, most predictable lead channel contractors can run.
| Factor | Why It Matters For Contractors |
|---|---|
| High intent | Homeowners searching "pergola installer near me" are ready to buy, not browse. |
| "Near me" conversion rates | Local searches convert 3–5x higher than generic queries. |
| High ticket value | $10,000+ average project cost supports aggressive CPA targets. |
| Speed | Launch campaigns today, generate leads tomorrow — unlike SEO's 3–6 month runway. |
| Local targeting | Show ads only to homeowners within your service radius. |
| Immediate visibility | Own the top of Google before competitors who rely on organic. |
| Seasonal capture | Ramp up spend before hurricane season, summer shading or spring outdoor projects. |
—Why It’s Different
Most agencies treat home improvement like e-commerce or low-ticket lead gen. That is a costly mistake. The buyer, the budget and the funnel are completely different.
| Challenge | Why It Matters |
|---|---|
| Long sales cycle | Weeks of research, multiple touchpoints, comparison shopping. |
| Large budgets per project | $5,000–$50,000+ means lead quality trumps lead volume. |
| Expensive CPCs | High-value keywords often cost $15–$50+ per click. |
| Lead quality varies heavily | Clickers, callers and form fillers have wildly different close rates. runway. |
| Local service competition | Fighting 5–10 local players plus national brands for the same keywords. |
| Seasonality | Awning demand peaks in spring; hurricane shutters spike before storm season. |
| Multiple service categories | One business may need separate campaigns for pergolas, screens and awnings. |
| Quote-request funnel optimization | The click is just the start; landing page, follow-up and sales process determine ROI. |
| Offline revenue tracking | Connecting ad spend to closed, booked projects requires CRM integration. |
— Our Approach
We don’t run generic PPC campaigns. We build systems that happen to use Google Ads as the primary traffic source.
Every decision ties back to cost per booked estimate, not cost per click.
We match keywords and ads to awareness, consideration or conversion intent.
Geo-targeting at the zip code, radius or service-area level.
Our AI Synthetic Studio™ continuously improves bidding, targeting and creative.
We close the loop from ad click to signed contract.
— Funnel Strategy
Goal: Capture early-stage homeowners researching solutions.
Educational, solution-oriented, low pressure.
Goal: Capture comparison shoppers evaluating options and pricing.
Goal: Capture high-intent buyers ready to book.
—Campaign Types
Different campaign types serve different objectives. We deploy the combination that fits your services, budget and market.
Purpose: Capture high-intent search traffic.
Best for: All funnel stages, especially conversion.
Bidding on “pergola builder near me” with text ads featuring pricing or financing.
Purpose: Google’s home services lead platform (where available).
Best for: Contractors with required licenses and insurance.
Pay-per-lead model for “hurricane shutter installer” with the Google Screened badge.
Purpose: AI-driven cross-channel (Search, Display, YouTube, Gmail, Maps).
Best for: Contractors with solid tracking and asset libraries.
Requires careful negative keyword management to avoid irrelevant placements.
Purpose: Re-engage homeowners who visited but did not convert.
Best for: Long sales cycle follow-up.
Show before/after pergola images to someone who viewed your pricing page.
Purpose: Video-based awareness and consideration.
Best for: Project transformations, install process, customer testimonials.
15-second “watch our team install a retractable screen” in-stream ad.
Purpose: Bring back past visitors and leads who did not book.
Best for: Seasonal follow-up and win-back sequences.
“Still thinking about your patio cover? Schedule your consultation today.”
Purpose: Defend your brand name from competitors bidding on it.
Best for: Any business with brand recognition.
Bid on “[Your Company Name]” so competitors cannot intercept your traffic.
Purpose: Capture traffic searching for rival contractors.
Best for: Competitive markets with established competitors.
Bid on “Competitor Name vs” or “Alternatives to Competitor Name.”
—Keyword Strategy
Keyword strategy separates profitable campaigns from budget incinerators. We build clusters by service, intent and geography — and aggressively exclude waste.
| Keyword Type | Example | Intent Level |
|---|---|---|
| Transactional | "buy roll shutters online" | High |
| Local intent | "awning company near me" | Very high |
| Service + city | "pergola builder Austin" | Very high |
| Cost-based | "retractable screen installation cost" | Medium-High |
| Emergency intent | "hurricane shutter installation urgent" | Very high |
| Competitor search | "Company X vs Company Y" | Medium |
Pergola
—Landing Pages
The best PPC campaign fails with a poor landing page. We build conversion engines, not generic pages.
| Element | Why It Matters |
|---|---|
| Dedicated PPC landing page | Never send paid traffic to a homepage — too many distractions. |
| Estimate form above the fold | 3–5 fields max (name, email, phone, project type). |
| Call tracking number | Unique number per campaign to measure phone lead source. |
| Before/after gallery | Visual proof of quality work. |
| Financing CTA | "0% financing available" removes budget objections. |
| Trust badges | BBB, Angi, Google Reviews, industry certifications. |
| Review integration | Recent 5-star testimonials specific to the service. |
| Quote-request UX | Clear next step (confirmation, SMS, email) after form submit. |
| Mobile-first design | 70%+ of home improvement searches happen on phones. |
—AI Synthetic Studio™
Most agencies optimize once a week, manually. We optimize continuously with AI — across keywords, bids, audiences, creative and conversion data.
| Optimization Area | AI Application |
|---|---|
| Keyword research | Semantic clustering to discover high-intent long-tail variations. |
| Search term analysis | Automated pattern detection for negative keyword expansion. |
| Audience insights | Predictive demographic and in-market segment identification. |
| Bid optimization | Real-time, portfolio-level bid adjustments by device, location, and hour. |
| Budget allocation | Shift spend to best-performing campaigns automatically. |
| Creative testing | Ad copy and asset performance prediction before full spend. |
| Conversion trend analysis | Detect early signals of performance shifts. |
| Call tracking analysis | Transcription and intent scoring of phone leads. |
| Lead scoring | Predict which leads will close before the sales team calls. |
| Predictive forecasting | Budget, CPA and revenue projections by season and scenario. |
—Conversion Tracking
| Metric | Why It Matters |
|---|---|
| Call tracking | 40–60% of home improvement leads come by phone. |
| Form tracking | Estimate requests, contact forms, newsletter signups. |
| CRM integration | Sync Google Ads with Jobber, Housecall Pro, Salesforce, etc. |
| Booked appointment tracking | Did the lead actually schedule a consultation? |
| Closed revenue tracking | Did the lead become a paying customer? |
| ROAS measurement | Return on ad spend = revenue / ad cost. |
| Cost per lead (CPL) | Total spend / total leads. |
| Cost per booked estimate | Spend / scheduled consultations. |
| Cost per closed deal | Spend / signed contracts — the metric that truly matters. |
We upload closed-deal data back into Google Ads so Google’s AI optimizes for people likely to book, not just people likely to click. Example: Google learns that users searching “aluminum pergola cost” who visit the pricing page between 7–9 PM convert at 3× higher rate — then bids accordingly.
Most agencies stop at form submissions. We track through to revenue.
—Common Mistakes
These are the mistakes that drain six-figure budgets without producing booked estimates. We audit, eliminate and rebuild.
Problem: Using broad match without extensive negatives.
Fix: Phrase + exact match plus aggressive negative keywords.
Problem: Targeting an entire metro when you only serve certain zips.
Fix: Radius targeting plus zip code inclusion/exclusion.
Problem: Sending paid clicks to a generic homepage.
Fix: Dedicated PPC landing pages per service and city.
Problem: Phone calls invisible in reporting.
Fix: CallRail-style dynamic number insertion.
Problem: Slow load, no trust signals, long forms.
Fix:Mobile-first, fast-loading, trust-rich estimate pages.
Problem: Leads sit for hours before response.
Fix: CRM automation, immediate routing, SMS confirmation.
Problem:First-time visitors leave and never return.
Fix:Display, YouTube and dynamic remarketing.
Problem: $500/mo spread across 50 keywords.
Fix:Consolidate spend into high-potential campaigns first.
Problem: Chasing low CPC and high CTR.
Fix: Optimize toward cost per booked consultation.
—Industries
We specialize in high-ticket home improvement verticals. If you sell high-consideration, high-cost home services, we are your PPC partner.
—Results
Real campaigns. Real revenue. Additional case studies available upon request.
Challenge: Seasonal demand spikes wasted budget; poor call tracking.
Solution: Implemented dynamic call tracking, seasonal bid adjustments and Local Service Ads.
Result: 40% increase in phone leads, 28% lower cost per booked estimate, 5× revenue during peak storm season.
Challenge: Generic campaigns across 7 locations with no local relevance.
Solution: City-specific campaigns with local landing pages, location extensions and radius bid adjustments.
Result: 220% increase in estimate requests, 35% lower CPA, profitable 4-state expansion within 6 months.
—FAQ
Real campaigns. Real revenue. Additional case studies available upon request.
Funnel-stage segmentation. Run awareness campaigns for educational keywords ("pergola ideas"), consideration campaigns for comparison keywords ("aluminum vs wood pergola cost"), and conversion campaigns for transactional keywords ("pergola installer near me"). Most agencies only run the last type, missing 60% of potential buyers.
Depends on average project value, target CPL and competition. A typical starting budget for a local contractor is $3,000–$8,000 per month. High-ticket specialties like custom pergolas may need $10,000–$20,000+ to capture sufficient volume. We help determine your ideal budget based on revenue goals.
Yes, but with caution. PMax can be highly effective for contractors with solid conversion tracking, extensive asset libraries (images, video) and experienced management to add negative keywords. Without proper setup, PMax wastes budget on low-quality placements.
Yes — when managed correctly. Google Ads is one of the fastest ways for contractors to generate qualified leads. It requires proper keyword selection, geo-targeting, landing page optimization and conversion tracking. Generic management fails; specialized home improvement PPC works.
They serve different purposes. SEO builds long-term, sustainable visibility (3–6 months to results). Google Ads generates immediate leads (days to weeks). The best strategy uses both: SEO for baseline authority, Google Ads for immediate demand capture and seasonal scaling.
Properly configured campaigns can generate leads within 24–48 hours. Learning phases (bid strategy, negative keywords, landing page testing) typically take 2–4 weeks to reach peak efficiency.
Yes, but with caution. PMax can be highly effective for contractors with solid conversion tracking, extensive asset libraries (images, video) and experienced management to add negative keywords. Without proper setup, PMax wastes budget on low-quality placements.
We implement offline conversion tracking — connecting Google Ads clicks to CRM data and tracking leads all the way to signed contracts. We measure cost per lead, cost per booked estimate, cost per closed deal and ROAS.
Your competitors aren’t waiting. Every week you delay: they rank higher, capture more leads, and build social + email systems you don’t have.
No obligation. No fluff.
You’ll leave with a clear roadmap — even if you don’t hire us.