Visual content is more than 40 times more likely to get shared on social media than other types of content.
There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. Video marketing is a powerful tool that personalizes your brand and increases conversions.
The median time people spend reading articles is 37 seconds.
While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads
Content marketing adopters have conversion rates that are nearly six times higher than their competitors. While content marketing requires an investment of time, money, and skill, it drives much higher conversion rates than its traditional marketing counterparts.
73% of major organizations hire someone to manage their content marketing strategy. Content marketing has become such a profitable marketing method that major companies around the globe are hiring people to manage the content creation and distribution process.
Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.
Almost half of 18- to 49-year-old people get their news and information online – and those numbers are growing.
Small business with blogs get 126% more lead growth than small businesses without.
A whopping 77% of internet users read blogs. Combine that stat with the fact that small businesses with blogs see more lead growth.