81% of surveyed marketers have integrated social media marketing with traditional marketing to increase the discoverability of their website.
There were 3.8 billion global social media users, representing 49% of the world’s population.
Online adults aged 18-34 are most likely to follow a brand via social networking (95%). Think about your audience and see where they are most likely to follow your brand.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Use social media as an effective customer service tool to increase brand engagement and win new customers.
In 2019, Facebook influenced 62% of consumers’ online and offline purchases, up from 56% in 2018. This shows the importance for retailers to manage their social media channels.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers. 4 million of those businesses pay for social media advertising on Facebook.