In order to become a successful digital marketer in 2020, you have got to adapt your strategies to the trends.
Voice search is one trend that will shape the face of online advertising in the years to come and therefore, we made this guide to help you get ahead of the competition quickly.
In this blog post, we are going in-depth to understand different ways you can help your website leverage the most of voice search.
So, let’s find out what you can do to your website to make it Voice Search friendly.
Here are the 4 ways to optimize your website for Voice Search
If you want Google to give your website’s content first preference for any voice search, you have to make sure your website is well-optimized for speed. Google has clearly mentioned that site speed is a factor that it uses to rank websites. Thus, speed is important for all kinds of searches. Use Google’s PageSpeed Insights to get a proper analysis of your website’s speed.
Website FAQ Page
What is the most intuitive thing users do while using Voice Search? They ask questions. One of the major differences between text-based and voice-based searches is the terms entered by the user. While on the one hand, text-based searches are more inclined towards specific keywords, voice-based searches rely on questions. So, if you want your website to be able to leverage voice search, you will have to answer the questions. Answers to some of the most common questions should be present at all times on your website in the form of a FAQ page.
Creating Long Form Content
The quality and length of your content matters. SEO isn’t just about the website. It’s also about the content you publish on it. While you are working hard at creating high-quality content, you must pay enough attention to the length of the content as well. We have already mentioned that your content needs to answer the questions. Well, when you create long form content, you are giving the search engines enough chances to rank you for different searches. This can improve your search rankings and website traffic as well. According to a study done by SerpIQ, the top 5 results on Google are articles having a word-count of 2450 words to 2600 words.
Get to Page 1 of Search Results
While we have pressed enough on ranking high for voice search, it is still very important to rank on top of search engines for the keywords and phrases you are targeting. Getting your website to the top or even in the featured snippets section can give you enough leverage to rule the voice searches as well. Google gives preference to websites that are performing well because it doesn’t want its users to wander on the search engine looking for answers. Therefore, if you are running an SEO campaign, we highly recommend you to keep at it.
Voice Search is the way forward. Statistics show us that people are choosing to search through voice instead of typing their queries on a device. We highly recommend you to start executing on the optimizations mentioned above and stay prepared for the future.