Want to become successful on Instagram? Get the basics right! This post is jam-packed with value to help you build an excellent Instagram page in no time. We will share the five fundamentals of posting on Instagram to put your Instagram marketing strategy in the right direction. Let’s get started!
Focus on Instagram strategy
Before posting anything on Instagram or any social media platform, you should always prepare a plan. A successful Instagram strategy is indispensable, especially if you are looking to create a solid social media presence on the platform.
So, start with a goal. Find out why you want to market on Instagram and what good it will do to your brand. Are you looking to convert potential customers through Instagram? Do you want to show the human side of your brand? Or do you want to use the platform to create a visual portfolio?
Once you have a goal, find out your ideal Instagram audience. In other words, you would want to know the focus group that is interested in your products, services, or content. Extensive audience research helps understand your audience better and create a successful strategy.
Tell a compelling story
Instagram is a superb platform to create a visual story of your brand. Since you are targeting a niche for your Instagram presence, you must create posts that the audience expects from your brand. So, how can you do that?
A high-quality and compelling visual story involves creating cohesive post styles or graphics, branded images, and following a set color palette. These will have to be different for each account you open on Instagram.
Spend enough time building a brand style guide to help everyone involved in the process create better posts. We highly recommend conducting competitor analysis to find out ways your brand could stand out.
Make sure you open accounts that you know you can manage. If you create pages for the brands you still cannot manage, the brand reputation will suffer.
Edit the posts for quality
Indeed, you can use stock photos to create high-quality posts. But, stock photos are so overused these days that users can easily find out that you didn’t put much effort into creating the posts.
Therefore, we suggest you use creatives with actual pictures of your products. Hire professionals to click pictures of your products and use them in the posts. Always remember – you can never overshoot your products.
It is crucial that you think like an editor. You will need different aspects of the object you are trying to sell. For example, you will need to click different perspectives inside a restaurant you are promoting on Instagram. Get your friends and click pictures of them enjoying themselves inside it.
Most importantly, edit the pictures like a pro so that you can use them inside your posts. Post-production will take time so stay patient throughout the process. The idea is to have high-quality pictures for your social media team. So, make sure the pictures are ready before you set up an Instagram posting schedule.
Use filters for final touches
Social media posts are incomplete without filters. Almost every social media platform allows users to use filters before making the posts live. But, you don’t necessarily need to use them when you post pictures on Instagram.
You can edit the pictures on online tools like Canva or Pic Monkey and save the filter code you like. Reuse the filters for future posts as well. At present, Instagram has the following 23 filters on its app:
- X-Pro II
You can use these filters too on your posts before making them live. If you are going to use Instagram filters for most of your posts, we suggest you drag the most used filters to the left to make them easily accessible.
Write a caption people would read
A caption is the last hurdle you will have to overcome to create a solid Instagram post. To be frank, you cannot express your thoughts entirely with the creative. After all, the creative has too many responsibilities to bear.
Firstly, it has to look scroll-stopping good. Secondly, it has to make the users spend time on the post and consider following the page. Thirdly, it has to create enough curiosity for users to read the captions.
Captions help ease the pressure off of the creative. Create captions that start with a bang. Make the readers curious in the first few words of the caption so that they tap on ‘more’ to read the entire caption.
These captions even help improve your posts’ visibility on Instagram. Just use popular niche-oriented hashtags. Hashtags help connect with people that are interested in your products and services. They allow brands to stay relevant as entire social media campaigns can revolve around a hashtag.
There you have it. We have shared the five most important things to consider when posting on Instagram. What does your Instagram marketing process look like? Let us know in the comments section! Although there are different types of posts you can publish on your Instagram page, these fundamentals will always come in handy. Loved reading this post? Don’t forget to check out other informative posts on the blog!